Ruthlessly Optimize for Revenue

January 17, 2026

Revenue covers a multitude of sins. It pays for mistakes. It funds experiments. It enables expansion. It buys you time to figure things out. Without it, every decision becomes a crisis. With it, problems become puzzles you can afford to solve. The best founders I know think about revenue even in their sleep. Not because they’re greedy, but because they understand what it unlocks. A business with strong revenue can take risks that others can’t. It can say no to bad deals. It can invest in people before the spreadsheet says it makes sense. Know your numbers cold. How many customers do you need to hit your goal? How many leads to fill the pipeline? What’s your monthly target? These aren’t just metrics, they’re the map that tells you if you’re actually moving forward or just feeling busy. I built a Pipeline Quota Calculator to make this math instant. Ruthlessly optimize for revenue. Everything else gets easier when you do.