zr@terminal:~$ cd zr
Željko Radinski - Managing Director of LORD&BOT
zr@terminal:~$ cat letter.txt
Dear visitor,
Good evening or good morning, wherever you may be across this great land of ours and beyond. You landed on my personal site. About me? I make stuff. I break things. At work I am the Managing Director of LORD&BOT, building custom Slack workflow automation for fintech. After work I like to fish, hike and make stuff. I can also make a mean goulash.
Tools I use on regular basis; ZED, Hemmingway Editor, Figma, and Pipedrive. The stack I can confidently say I cannot go without... Ruby on Rails, tailwind, SQLite and Hetzner.
Quote I like and often think about.
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants." ― David Ogilvy
Recently trying to learn French. Bonjour.
zr@terminal:~$ note list
Trust Your Gut (January 14, 2026)
The Great Spectator (January 13, 2026)
The Cost of Rambling (January 11, 2026)
Three Cities That Call My Name (January 10, 2026)
Bet on Doers (January 09, 2026)
The 90-Day Letter (January 05, 2026)
Optimism (January 02, 2026)
We the people and AI (July 20, 2025)
Working on design or designing work? (May 08, 2025)
Gone fishing! (March 17, 2025)
Eurocream beats Nutella (January 01, 2025)
zr@terminal:~$ cat working_on.txt
Working On:
- LORD&BOT - Custom Slack workflow automation for fintech. You own the code. No subscriptions.
zr@terminal:~$ cat books.txt
My go to books:
- Bible - John 3:16 IC XC NIKA
- Never Split the Difference by Chris Voss - changed how I think about negotiations
- Spin Selling by Neil Rackham - the science behind B2B sales
- The Challenger Sale by Matthew Dixon & Brent Adamson - revolutionized my approach to enterprise deals
- Man's Search for Meaning by Viktor Frankl - perspective-altering insights about purpose
- Positioning by Al Ries & Jack Trout - transformed how I think about market differentiation
- Hegarty on Creativity - masterclass in creative thinking
- Purple Cow by Seth Godin - taught me the power of being remarkable
- Hell Yeah or No by Derek Sivers - clarity on decision making
- How to Live by Derek Sivers - wisdom on living intentionally
- Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne - creating uncontested market space
- Ogilvy on Advertising by David Ogilvy - the father of advertising's timeless wisdom
- Confessions of an Advertising Man by David Ogilvy - behind-the-scenes insights from a legend
zr@terminal:~$ cat podcasts.md
Favorite podcasts:
- SaaStr - Jason Lemkin always delivers gold
- The Joe Rogan Experience - conversations that spark ideas
- Sales Management Podcast by Cory Bray - practical leadership wisdom
- Trigonometry - fresh perspectives that challenge my thinking
- Ninjas Are Butterflies - outrageous comedy that lightens the mood
- Three of Seven Podcast - Navy SEAL mindset and ultra-endurance wisdom
- Mostly Technical - Laravel, business, and tech insights
- Rework - practical business wisdom from 37signals
- Orthodox Wisdom - spiritual insights and traditional teachings
- Everyone Hates Marketers - no-BS marketing and brand strategy
- Single-handed sailing podcast - adventures and insights from solo sailing
zr@terminal:~$ cat substacks.md
Must-read Substacks:
- Not Boring by Packy McCormick - brilliant tech strategy insights
- Lenny's Newsletter - product and growth wisdom
- No Good - growth marketing insights
- Product Marketer - deep dives into product storytelling
zr@terminal:~$ cat copyright.txt
Made in Toronto © 2026 Željko Radinski
zr@terminal:~$ exit